• Welcome
• Presentations
• Delegate Information
• Cost & Registration
• Day 1 Program
• Day 2 Program
• Keynote Speakers
• Best Paper Awards
• Getting There
• Social Functions
• Accommodation
• About Brisbane & QLD
• Other Events
• Committee
• Sponsors

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Presentations

Keynote Presentations

• Social Media: Strategic Shift or Tactical Tool? - Professor Craig Lefebvre, Department of Prevention and Community Health, The George Washington University, United States of America
• Social Marketing: Its Theoretical Constraints Limit its Applied Effectiveness
  Professor Walter Wymer, Professor of Marketing, University of Lethbridge, Canada
• Social Marketing Past, Present, Future
  Professor Gerard Hastings, Institute for Social Marketing, University of Stirling, United Kingdom
• Where to From Here? - Professor Sandra Jones, University of Wollongong, Australia, Matthew Wood, University of Brighton, United Kingdom and Joan Young, Colmar Brunton - Social Research, Australia
  

Thursday

Nonprofit

• Examining the Philanthropic Component of Financial Advising to High Net-Worth Clients - Professor Walter Wymer, University of Lethbridge, Canada

• Beneficiary Complaints Handling Procedures of United Kingdom Human Services Charities - Professor Roger Bennett and Sharmila Savani, London Metropolitan University, United Kingdom
• Bequests: Dyadic Views on Marketing Strategies - Phyllis McGill, Griffith University, Australia
• Valuing Community Participation in Water Management: A Not for Profit Organisation Reflects on its Consulting Relationship with a Local Government - Dr Sally MacKinnon, Ethos Consulting and Sarah Gardiner, Griffith University, Australia
• Individuals in a Mass Market Environment: Australian Bequest Donors Seek Better Communication from Charities - Dr Wendy Scaife, Queensland University of Technology, Australia
• The Australian Donor Market – Demographic Differences Across Charity Types - Dr Maria Raciti, Jennifer O’Loughlin Banks and Associate Professor David Gadenne, University of Sunshine Coast, Australia
  

Environment

• The Role of Perceived Behavioural Control in Away-From-Home Recycling - Kate Neale and Peter Vitartis, Southern Cross University, Australia
• Active Transport in Deprived Communities: Why the Car is King - Sara Bird, University of the West of England, United Kingdom
  

Alcohol and Substance Abuse

• Alcohol Consumption Behaviours and Attitudes in Vietnam: An Exploratory Analysis - Dr Lukas Parker, RMIT International University, Vietnam

Health Management

• Challenging the Views of Self Management for Asthma - Melinda Williams, Professor Sandra Jones, Kelly Andrews and Judy Mullan, University of Wollongong, Australia
• Examining the Gendered Aspects of Consumer Acceptance of an SMSAssisted Smoking Cessation Program     - Dr Lynda Andrews, Dr Judy Drennan, Queensland University of Technology, Australia, Dr Vesselina Tossan, France and Dr Silvia Cacho-Elizondo, IPADE Business School, Mexico
• Breastscreen Queensland: Breaking Down the Barriers - Michelle Tornabene, Breastscreen Queensland, Queensland Health, Australia
• Social Marketing - A Catalytic Tool to Increase Organ Donation? - Maurice Murphy and Ronan O’ Sullivan, Cork Institute of Technology, Ireland
• Safer Sex: Passionate Escapism versus Rational Thought - Sara Bird, University of the West of England,
  United Kingdom
• Responsible Drinking: Constructing Alternate Subject Positions within a Culture Dominated by Intoxication - Dr Marie-Louise Fry, Griffith University, Australia
  

Working in the Field: Community-focused Programs

• A Social Marketing Approach to Community Cohesion - Matthew Wood and Julie Fowler, University of Brighton, United Kingdom
• Using Smarter Technologies and Methodologies to Help Achieve Sustainable Outcomes for the Larger Community - Natalie Owen, Kevin Luten and Dr Richard Satur, Urbantrans-ANZ, Australia

Food and Lifestyle

• Changing Times and Expectations Impact on Childhood Obesity - Julie Norton, Michael Harker and Debra Harker, University of Sunshine Coast, Australia
  
• EatSmart Restaurants: Create Health When People Eat Out - Dr Regina Ching, Department of Health, Hong Kong

Reaching the Youth Market

• The Response Ability Project: Integrating Communication about Suicide and Mental Illness into Public Relations Curricula - Marc Bryant and Jaelea Skehan, Hunter Institute of Mental Health, Australia

Friday

Alcohol

• Binge Drinking: is it Worse Than we Think? - Dr Dariusz Siemieniako, Technical University in Bia³ystok, Poland and Krzysztof Kubacki, Keele University, United Kingdom
• How Useful can a Diary be? An Investigation into Alcohol Consumption - Krzysztof Kubacki, Keele University, United Kingdom and Dr Dariusz Siemieniako, Technical University in Bia³ystok, Poland
• Understanding the Connections in Young Women Between Alcohol Consumption and Venues - Dr Emma Saunders, Empathy Limited, New Zealand
  
• Throwing Conventional Government Harm Minimisation Campaign Approaches Out the Window to Successfully Reduce Risky Drinking Behaviour in Young Queensland Females - Peter Cunningham, Redsuit Advertising, Australia

Issues in Social Marketing

• Boy Racers and Bourdieu: Social Capital Theory and its Implications for Social Marketers - Ashley Pressley, Katie Collins and Professor Alan Tapp, University of the West of England, United Kingdom

Social Media and Technology

• Text Messaging as a Behavioural Intervention Tool: Can it Increase Physical Activity? - Sarah Forbes, Dr Kirsten Robertson and Professor Rob Lawson, University of Otago, New Zealand
• Electronic Games: A Legitimate Diversional Therapy Intervention for Health Care Consumers? - Dr Kerri-Ann Kuhn, Queensland University of Technology, Australia and Associate Professor Nigel Pope, Griffith University, Australia
• Hello Sunday Morning: Using Blogs to Change Drinking Norms - Chris Raine, Fresh Advertising and Communications, Australia

Social Change

• The Role of Social Marketing in International Development: Lessons from the ‘Fantastic Mom’ Project in Indonesia - Nicholas Goodwin, University of Sydney, Australia
• A Campus-Based Community Garden to Enhance Economic, Social and Health Promotion Opportunities for African Immigrants - Dr Shawn Somerset, Dr Neil Harris, Katherine Wenham and Dr Fiona Rowe, Griffith University, Australia
  
• Blood Donation in a Multicultural Australia - Complexities of Cultural Misunderstanding and Intergenerational Conflict for African Communities - Professor Michael Polonsky, Dr André Renzaho, Neil Waters and Dr Zoe McQuilten, Deakin University, Australia
• Social Marketing – the Panacea for Blood Donation? - John Healy and Maurice Murphy, Cork Institute of Technology, Ireland

Industry and Partnerships

• The Impact of the Global Financial Crisis on Corporate Community Involvement Initiatives - Denni Arli and Gianni Zappalà, University of New South Wales, Australia
• Case Study in Academic and Industry Collaboration: The Development of an Adolescent Targeted Sun Protection Intervention in NSW - Melinda Williams, Professor Sandra Jones, Professor Don Iverson, Associate Professor Peter Caputi and Sofia Potente, University of Wollongong, Australia
• Ten Years of ‘Social Investment’: WPP Group 1999-2008 - Dr David Waller, University of Technology, Australia

Gender Based Social Marketing

• An Investigation of the Key Drivers of Breastfeeding - Joy Parkinson, Associate Professor Rebekah Russell-Bennett, Queensland University of Technology, Australia and Dr Josephine Previte, University of Queensland, Australia
• The Heart Truth® Campaign - Tom Beall, Ogilvy Public Relations Worldwide, United States of America

Best Paper Showcase

• The Effect of Price, Venue and Place of Residence on Alcohol Consumption - Dr Maria Raciti, University of Sunshine Coast, Rebecca O’Hara, Dr Debra Harker, Dr Michael Harker, Dr Bishnu Sharma and Dr Karin Reinhardt, Baden-Württemberg Cooperative State University, Germany and Dr Fiona Davies, Cardiff University, United Kingdom
• Normative Feedback Interventions: What Happens when Perceptions of Heavy Drinking Correctly Reflect Actual Behaviour? - Sarah Forbes and Dr Kirsten Robertson, University of Otago, New Zealand
• Cloncurry Waterwise Service: Motivating Behaviour Change through a Service Offering - Anthony Coates, Local Government Infrastructure Services and Tricia Davis, Sandbox, Australia