• Welcome
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• Day 1 Program
• Day 2 Program
• Keynote Speakers
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Keynote Speakers

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Professor Peter Coaldrake, Vice Chancellor, Queensland University of Technology and Chair of Universities Australia
Professor Craig Lefebvre, Department of Prevention and Community Health, The George Washington University, USA
Professor Gerard Hastings, Director, The Institute for Social Marketing, University of Stirling, United Kingdom
Professor Walter Wymer, Professor of Marketing, University of Lethbridge, Canada. 

Professor Peter Coaldrake

Vice Chancellor, Queensland University of Technology and Chair of Universities Australia

Professor Peter Coaldrake is Vice-Chancellor of Queensland University of Technology (QUT), a position he took up in April 2003. He previously had been Deputy Vice-Chancellor in the same institution, and prior to that served for four years as Chair (CEO) of Queensland’s Public Sector Management Commission, the body established by the Goss government to overhaul Queensland’s public sector.

Peter Coaldrake is a dual Fulbright Scholar, as a Postdoctoral Fellow in the field of politics/public policy (1980 – 1981), and as a Senior Scholar in the field of higher education policy and management (2001 – 2002). Professor Coaldrake is the author or editor of a number of books and monographs, including Working the System, Government in Queensland (University of Queensland Press, 1989), and co-author (with Lawrence Stedman) of both On the Brink. Australia’s Universities Confronting their Future (University of Queensland Press, 1998), and Academic Work in the Twenty-First Century (DETYA, Occasional Paper Series 99-4).

In May 2009, he became Chair of the Board of Universities Australia, the peak body of Australia’s universities. He is also a member of the Board of the Organisation for Economic Development – Institutional Management in Higher Education (OECD-IMHE) and a trustee of the Queensland Museum Foundation. He was appointed by the Premier of Queensland as a Smart State Ambassador in 2006, and is Executive Chair of Queensland’s Sesquicentenary Celebrations Advisory Board (Queensland celebrates its sesquicentenary in 2009).

Professor Craig Lefebvre

Department of Prevention and Community Health, The George Washington University, USA

R. Craig Lefebvre, PhD is an architect and designer of public health and social change programs. He is chief maven of socialShifting, a social|design, marketing and media consultancy and holds faculty appointments in three schools of public health. His current work focuses on the use of design thinking, social media and mobile technologies in social marketing and organizational change. He has also been coordinating a global effort to establish a digital platform and professional association for social marketers.

An internationally recognized expert in social marketing, Craig's work on several hundred social marketing projects has addressed a multitude of health risks for a broad array of audiences in global, national, state and community contexts. He is the author of over 60 peer reviewed articles and chapters and serves on the Editorial Board of the Social Marketing Quarterly where he was also Co-Editor for eight years. He is a Fellow in the Society for New Communications Research and an elected member of the American Academy of Health Behavior. Dr Lefebvre received his Ph.D. in Clinical Psychology from North Texas State University and produces and writes the blog 'On Social Marketing and Social Change'.

Professor Gerard Hastings

Director, The Institute for Social Marketing, University of Stirling, United Kingdom

Gerard Hastings is the first UK Professor of Social Marketing and founder/director of the Institute for Social Marketing and Centre for Tobacco Control Research at Stirling and the Open University.   He researches the applicability of marketing principles such as consumer orientation, relationship building and strategic planning to the solution of health and social problems.   He also conducts critical marketing research into the impact of potentially health damaging marketing, such as alcohol advertising, tobacco branding and fast food promotion.

Prof Hastings has acted as an expert witness in litigation against the tobacco industry, Chairs the Advisory Board of the EC’s HELP campaign, and is a regular advisor to the World Health Organisation, and the Scottish, UK and European Parliaments.  He also led the team of academics who conducted the Review of Research on the Effects of Food Promotion to Children which underpins the UK Government’s recent decision to restrict television advertising of energy dense foods to children.

Prof Hastings teaches and writes about social and critical marketing both in the UK, where he has run Masters and Honours level programmes, and internationally in North America, South East Asia, the Middle East and Europe.  He has published over a hundred refereed papers in major journals such as the European Journal of Marketing, the International Journal of Advertising, the Journal of Macromarketing, Psychology and Marketing, Social Marketing Quarterly, the British Medical Journal, the British Dental Journal.  His book Social Marketing: Why Should the Devil have all the Best Tunes? was published by Butterworth Heinemann in May 2007.

In 1997 Prof Hastings became the first Andreasen Scholar in Social Marketing and in 2009 was awarded the OBE for services to health care.

More details of his work can be found at www.ism.ac.uk

Professor Walter Wymer

Professor of Marketing, University of Lethbridge, Canada

Walter Wymer is a Professor of Marketing at the University of Lethbridge in Alberta, Canada.  Over the past 15 years, he has published numerous articles, eight books, and given many presentations.  His research areas focus on various nonprofit and social marketing topics as well as marketing and society issues.  He is Editor of the Journal of Nonprofit & Public Sector Marketing, and former president of the Atlantic Marketing Association.  He is an author of Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations (2006), co-editor of The Routledge Companion to Nonprofit Marketing (2007), and author of Internet Marketing for Nonprofit Organizations (forthcoming in 2010).