2010 INSM Conference | International Nonprofit and Social Marketing Conference

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Day 1 Program

Thursday, 15 July 2010
Venue: QUT Gardens Point Campus

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8.00am – 8.45am	Registration - Queensland University of Technology, Gardens Point
8.45am – 8.50am	Welcome and Overview Conference Chair
8.50am- 9.00am	Opening Address The Policy Context of Social Marketing Professor Peter Coaldrake, Vice Chancellor, QUT
9.00am – 9.35am	International Keynote Presentation Social Media: Strategic Shift or Tactical Tool? Professor Craig Lefebvre, Department of Prevention and Community Health, The George Washington University, USA \| Follow on Twitter: @chiefmaven
9.40am – 10.15am	International Keynote Presentation Social marketing: is it Limited by its own Perceptions? Professor Walter Wymer, Professor of Marketing, University of Lethbridge, Canada
10.15am- 10.30am	Discussion and Questions
10.30am - 10.40am	Gold Sponsor Presentation - Urban Trans ANZ Pty Ltd
10.40am – 11.00am	Morning Tea
11.00am – 12.30pm	Concurrent Sessions 1
12.30pm – 1.30pm	Lunch
1.30pm – 3.00pm	Concurrent Sessions 2
3.00pm – 3.30pm	Afternoon Tea
3.30pm - 5.00pm	Plenary Session Whose life is it anyway? Debate and panel discussion on the appropriate limits of social marketing and government interventions into individual lifestyles. The speakers will address the questions • How far is too far? • Should we be educating, persuading or legislating for behavioural change? • Nanny state or responsible government? Four social marketers will debate these and other key issues around the role of social marketing and regulation in changing individual behaviours. Debate Panellists: Dr Stephen Dann, Senior Lecturer, Australian National University Professor Robert Donovan, Professor of Behavioural Research & Professor of Social Marketing, Curtin University of Technology Professor Janet Hoek, Professor, University of Otago Adam Penberthy, Creative Director, Fresh Advertising Communications Debate MC: Andre La Porte, Freelance Creative Director
5.00pm – 5.15pm	Day 1 Wrap Up
7.00pm – 7.30pm	Pre Dinner Drinks
7.30pm – 11.00pm	Conference Dinner and Awards Old Government House, 2 George St, QUT Gardens Point Campus, Brisbane Dress: Lounge Suit

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Host venue: QUT Gardens Point
Conference sessions: QUT S Block
Conference Dinner: Old Government House
Post-Conference Drinks: The Ship Inn

2010 International Nonprofit and Social Marketing Conference

15 - 16 July 2009 to be held at Queensland University of Technology (QUT), Gardens Point Campus, Brisbane, Queensland, Australia
www.insmconference.org

Please direct all event enquiries to the appointed conference organiser:

Phone 07 3876 4988 | Email Query