• Welcome
• Program
• Cost & Registration
• Why Attend
• Interactive Game
• Venue
• Accommodation
• Flight Bookings
• About Networx
• Prizes & Special Offers
• Exhibitors
• Speakers
• Sponsors

Thanking our Sponsors

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Program

8.30 - 9.00am    Registration

Registration & Exhibition open.  Collect your name badge and satchel bag.

Moderator: Kimberly Palmer, Networx Marketers Meetings Founder

9.00 – 9.45am    Session 1: The Evolving Workplace - How it has changed the way we do business (Web 2.0 and Innovation)

This session looks at new ways of developing innovative products and business models using Web 2.0 collaborating tools, proto-typing and testing.

Peter Williams, CEO, Deloitte Digital and global thought leader on Innovation and Use of Web technologies

Presentation not yet available for download.

9.45 – 10.30am    Session 2: Digital Revolution: From hype to high-powered

In the last decade we’ve been given an entirely new set of marketing tools: Banner ads, email marketing, micro sites, social networking, mobile marketing, virtual worlds, in-game advertising. Technology no longer drives – it enables. So what’s coming for the next decade? What should you be planning for, but aren’t? What is the next big thing in this constantly evolving space?

Adam Penberthy, Director, Fresh Marketing
Michael Burke, Managing Director, Executive Producer, Liquid Interactive
Iain Anderson, Pro Apps Trainer, Next Byte
Anthony Dever, Blogging and Social Media Specialist, The Blog Project

This was a panel discussion, no presentation available.

10.30 – 11.00am    Morning Tea

11.00 – 11.45am    Session 3: Customer Genome: Is data the future?

More targeted marketing is indisputably the way of the future – for big and small business.
Data drives the potential of a more targeted approach. So which prospect and customer data should you be collecting? What is the role for technology and systems?
What opportunities are coming in mobile and other marketing channels?
Who is leading the way in obtaining the benefits from a more targeted approach and what can you learn from them?

Brett Hogarth, Co-founder & Executive Director, Impact Data

Click here to download Brett Hogarth's presentation (PDF, 2.42 MB)

11.45 – 12.30pm    Session 4: Buzz…PR and Word of Mouth Marketing

Referral and word of mouth remain the main source of new customers, so the big question facing any business is. . . How do you get people talking about your brand?
Our expert panel will discuss:
•    Smart ways to create "buzz" around a brand.
•    Are all referrers created equal?
•    Should marketers focus on referral over advertising?
•    Is there a role for "manufactured" word of mouth or viral marketing?
•    How can you effectively incentivise word of mouth?
•    What is the role for the web in word of mouth marketing?

Celestine Doyle, Marketing and Sponsorship Manager, Queensland Art Gallery | Gallery of Modern Art
Acland Brierty, Marketing Manager and Director, Spirit House
Trina Phelan, Group Account Director, LapePhelan Marketing Communications

This was a panel discussion, no presentation available.

12.30 – 1.30pm    Lunch

1.30 – 2.15pm    Session 5: Is Your Brand Keeping up with the Consumer? Brand Reinvention

Learn tips and tricks on how your brand can become a leader through brand reinvention.  This presentation will share successful rebranding campaigns and provide advice on what to do with an out of date brand or one that needs a boost.

Jack Perlinski, Brand Strategist, DAIS

Jack Perlinski's presentation is unavailable for download.

2.15 – 3.00pm    Session 6: Extinction Proof Brands: Creative brand survival

Brand success demands that evolution must be constant and accelerated. A globally recognised name is no longer a guarantee of longevity – challenger brands are thriving based on creative nimbleness and customer centric focus. This discussion centres on what it takes to create and grow an extinction proof brand.

Genevieve Mahony, Marketing Services Manager, Coca-Cola Amatil
Alastair Loxton, CEO, Alastair Loxton
Jack Perlinski, Brand Strategist, DAIS

This was a panel discussion, no presentation available.

3.00 -  3.30pm    Afternoon Tea

3.30 – 4.15pm    Session 7: Web Usability and Design - Great Web Design Equals More Sales

In today's web world, having a well designed website can mean your online business can boom from the start. This session will focus on some of the most important elements when building and designing a website or eCommerce store. It will look at web strategy and planning, usability, navigation, accessibility, content, FLASH animation, search engine optimisation requirements and much more.

Llew Jury, Managing Director, Reload Consulting

Click here to download Llew Jury's presentation (PDF, 5.13 MB)

4.15 – 5.00pm    Session 8: The Idea Virus: Creating contagious ideas

Creative systems are inherently networked systems, from the spread of applause to the adoption of a new fashion. This session explores why some ideas reach ‘the tipping point’, whilst others languish and die. What does it take to create a contagious business, marketing or advertising idea? What are the essential ingredients – cash, creativity, hard work, serendipity? And what is the role for a marketer in spreading an idea virus?

Kelly Baker, Managing Director, Edible Blooms
Victoria Parker, Director, Inspiro Communications
Iain Anderson, Pro Apps Trainer, Next Byte

This was a panel discussion, no presentation available.

5.00 – 6.00pm    Devolution: Networking Drinks

KG Bar – Halloween theme

Downloads and Links

Download the Evolve 08 Program (PDF, 1 page)
Download the Evolve 08 Conference Brochure (PDF, 4 pages)
Download the Evolve 08 Registration Form (PDF, 1 page)
Download the Evolve 08 Exhibitor Brochure (PDF, 1 page)

For more information about the speakers and panellists, please click here.

Reminder that you must be pre-registered to attend this conference.  Attendance on the day is not allowed to be shared with other people not registered, they must have their own registration.  For cost and registration, please click here.

Please note:

We reserve the right to change the program and speakers if necessary.

Evolve 08 on Facebook