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Last updated:
Tuesday, October 7, 2008 |
SpeakersLiz Deep-Jones - Conference MC
Liz Deep-Jones established herself as a journalist and presenter on SBS TV's premier nightly sports program, Toyota World Sports. Her warm and bubbly personality made her an appealing and favoured celebrity by the viewing public. Liz has secured many high profile and memorable interviews during close to 20 years of media coverage in Australia, including the likes of Socceroos coach Graham Arnold, Prince Albert of Monaco, IOC President Jacques Rogge, Margaret Whitlam, Lleyton Hewitt, Pat Rafter, Ian Thorpe, Anthony Mundine and George Gregan. Career highlights also include, reporting on the 1998 Football World Cup in Paris and breaking stories on the plight of female athletes fighting for Water Polo's place as an Olympic sport in Sydney 2000. Liz also met her idol, Nelson Mandela while chasing a story about the indigenous community's threat to protest during the Olympics in Sydney. Liz recently produced the Aboriginal and Torres Strait Islander Awards - the "Deadlys" held at the Sydney Opera House for SBS TV. She's also worked on the Aboriginal and Torres Strait Islander Current Affairs program, Living Black as a journalist. Liz has also judged at the prestigious 2005 Walkley Awards.
In 2008, Liz Deep-Jones published her first book, Lucy Zeezou’s Goal which she aimed “at the thousands of young girls between 10 and 14 years old who are becoming involved in football.” Richard Allen
Sponsorship and Internal Communications Manager, Lynne Anderson
Managing Director In 1997, Lynne established her own research company, Lynne Anderson Sports Consulting (LASC). In 2001, LASC merged with Sports Eye to become S-COMM Australia. S-COMM quickly established itself as Australia's leading sponsorship research company. In January 2008, S-COMM was acquired by Repucom Pty Ltd. Lynne is now Managing Director, Repucom Australia and New Zealand, as well as a Board Member of Repucom International. Simon Baggs
CEO Simon Baggs is the founder and CEO of Lateral Marketing & Management, which for the past 13 years has been negotiating major sponsorship agreements on behalf of blue chip corporations, and producing over 170 upscale life style events, meetings and conferences each year, for multinationals and prestigious brands. Simon is the author of ‘Extraordinary Events, Attracting and retaining your most valuable customers’ published in 2006 with a second edition due out in early 2009. Prior to founding Lateral, Simon was the Director of Marketing of the ATP, the worldwide governing body of men’s tennis and Director of Marketing of Tourism NSW. Simon is a past National President of ASMA, and currently serves on the National Board. Simon also serves on the National Board of Meetings & Events (MEA), and is a member of the Editorial Board of the UK based Sponsorship Journal.
Nadeyn BarbieriDevelopment Director Nadeyn Barbieri is currently Development Director for Major Brisbane Festivals Pty Ltd, responsible for development of Brisbane Festival and Riverfestival. Nadeyn was Director of Development for Brisbane Festival 2006, which staged Earth Dialogues Brisbane 2006 World Forum chaired by Mikhail Gorbachev. She was Development Manager for Queensland Music Festival 2001, 2003 and 2005. From 2001 she has raised $19.6million for Major Brisbane Festivals Pty Ltd and Queensland Music Festival. She worked as Marketing and Events Manager for the Cerebral Palsy League of Queensland working on campaigns such as Go Casual for a Cause and Miss Australia Quest. She was Marketing and Multicultural Audience Development Manager for Northern Rivers Performing Arts (NORPA). She won an Asia Link Scholarship and was Resident Manager at Urban Council of Hong Kong’s Festival of Asian Arts and International Arts Carnival. Matthew Bruhn
Sponsorship Marketing Manager A marketer first and foremost with classical skills developed from working in marketing for 10years, at Imperial Tobacco, Kellogg’s & Diageo. Moved into sponsorship marketing 4 years ago finding the area a personal passion. Matt is dedicated to using sponsorship marketing to bring brands to life in a meaningful and relevant way with consumers. Currently working with some Australia’s and the world’s biggest sports and music properties including Manchester United, Team McLaren F1, Cricket Australia, National Rugby League, and Australian Rugby Union & The Big Day Out. Steve Clyne
Community Partnerships Manager Steve has worked for the last 5 years at Westpac in various marketing roles. Westpac is a global leader in Corporate and Social Responsibility. Westpac has been globally recognised as one of the most sustainable companies in the world by the Dow Jones Sustainability Indexes, and has received a number of other awards for its commitment to corporate responsibility, governance, and sustainability. In Steve's current role at Westpac for which he has held for 2 years, he is responsible for the management, promotion, and strategy of the Westpac Life Saver Rescue Helicopter Services around the country along with Surf Life Saving Australia. These organisations save thousands of lives each year through aeromedical missions as well as keeping our beaches safe for everyone to enjoy. Managing one of the longest and most successful corporate partnerships in Australia, Steve is responsible for integrating this partnership throughout all levels and areas of the company. He does this through the development of localised and national campaigns and strategies to support the Westpac Brand and Westpac's CSR leadership. He is responsible for looking for new ways to add value to these relationships, to strengthen their foundations, and ensure the outcomes are maximised for all parties. Pat Cunningham
Head of Sponsorship & Events Pat has over 13 years experience in the sponsorship industry having worked across the financial services, travel and telecommunications industries. Joining Vodafone is 2005, Pat has worked with some of the biggest sporting brands in the world including the Ferrari and McLaren Formula One teams, Manchester United, UEFA Champions League as well as the Australian Rugby Union, TeamVodafone in the V8 Supercar series and numerous AFL teams. Prior to joining Vodafone, Pat worked in the UK with Europe’s largest travel group starting up the UK sponsorship division including the shirt sponsorship of Tottenham Hotspur. He has also spent seven years in the financial services sector with Suncorp in Queensland during which time he oversaw the Suncorp Stadium and Queensland Cricket relationships.
Peter DavisAdvertising & Sponsorship Manager Peter has more than 15 years sales and marketing management experience in both packaged goods, financial services and retail industries. Building brands through successful partnerships has been demonstrated as a key driver of success. Peter draws from a diverse base of working commercial examples of these partnerships from his work at Sanitarium, American Express and through his involvement in owning small business. In his current role, Peter is responsible for managing a process that activates brand strategy through communications initiatives including traditional and non-traditional advertising, partnerships and sponsorships for Sanitarium. Through this role, Sanitarium have re-engineered the communications development model into a logical, disciplined process that builds a communications strategy collaboratively with agencies, media networks, sponsorship assets and business partners. Communication and sponsorship outcomes are being recognised that a traditional approach would never have delivered. The secret is partnership, driven from a focused, co-ordinated process that encourages strategic and creative brilliance.
Michael Denton
Chief Executive Mr Denton joined Queensland Events in 1996 and was appointed Chief Executive in December 1998. He has played an integral role in the bidding for and securing of many major international events to Queensland including the 2009 ITU Triathlon World Championships, 2003 Rugby World Cup, 2003 Rotary International World Convention, 2003 Air New Zealand Golden Oldies World Festival, 2001 Goodwill Games, and the 2001 World Veterans’ Athletics Championships. Mr Denton heads an organisation with a portfolio of over 100 supported events, including up to 15 major events annually and those supported under the highly successful Queensland Events Regional Development Program. In addition to his role as Chief Executive, Mr Denton is a Director and Deputy Chairman of Gold Coast Events Management Ltd, trading as Queensland Events Gold Coast – a wholly owned subsidiary of Queensland Events, which owns and manages the Gold Coast Airport Marathon and the Pan Pacific Masters Games. Mr Denton was formerly Deputy Chairman of the 2001 World Veterans’ Athletics Championships, a Director of Riverfestival Brisbane, and Government observer on the Board of the 2001 Brisbane Goodwill Games. Mr Denton also sits as an advisor on a number of major event organising committees and is a member of the Griffith University, School of Business, Industry Advisory Board. Prior to Queensland Events, Mr Denton was Managing Director of Gold Coast Events Co. Pty Ltd and government observer on the IndyCar Australia Board. He has also worked with Department of Tourism, Sport and Racing, Department of Justice, the Fitzgerald Commission of Inquiry and the Criminal Justice Commission. Mr Denton holds an honours degree in Business and is a Chartered Secretary with the Institute of Chartered Secretaries and Administrators (London). He was the recipient of the 1995 Dean’s Award for Excellence in Business at the Queensland University of Technology. Paul Dykes
Manager, Sponsorship and Branding Paul Dykes is Sponsorship and Branding Manager at the Australian Sports Commission (ASC). He has been with the Commission for three years in a role that seeks to grow and leverage partnerships for both the Sports Commission and the Australian Institute of Sport (one of the ASC’s divisions). Paul’s work at the Commission involves navigating the fine line between managing the ASC’s commercial partnership interests whilst still retaining focus on the Government’s priorities. Paul has previously worked at the Carlton Football Club in sponsorship and communications roles and is currently undertaking a Masters in Marketing Communications.
Nick Goddard
Corporate Relations and Communications Director Nick Goddard is the Corporate Relations and Communications Director for Unilever Australasia, with responsibility for both external and internal communication for the business. His communications brief covers issues management, media relations, government and industry affairs, internal communications, and corporate social responsibility. With a solid background in marketing and communications, Nick brings to his current corporate relations role an implicit understanding the difference between sponsorship and partnership. With Unilever a world leader in developing partnerships for social change, Nick’s role is to replicate some of the global Unilever successes locally. Nick is a director of the Australian Association of National Advertisers (AANA), and a member of the Public Affairs Committees of the Australian Food & Grocery Council, the Australian Beverage Council and ACCORD, the Consumer, Cosmetic, Hygiene and specialty products Industry Association. Nick is also a director of a Sydney based not-for-profit charity. Nick is married with 2 children, enjoys bushwalking and beekeeping.
Poppy Fassos
General Manager, Sponsorships Poppy Fassos is General Manager, Sponsorships for the Commonwealth Bank Group. She has been with the Group since August 2002, and has previously held strategy and marketing roles in the Group’s Retail Banking Services division. Poppy has a strong banking and financial services background, having worked as an economist for Nomura Australia and Dresdner Bank, and in mergers and acquisitions for KPMG Corporate Finance. Her current role with the Commonwealth Bank sees her responsible for setting the strategic direction for the Group’s sponsorships and strategic partnerships and overseeing their integration and implementation into the business. Poppy started her career as an economist with Dresdner Bank after graduating with a Bachelor of Economics (Hons) from La Trobe University, Melbourne. Ben Flint
General Manager of Sport and Entertainment He founded Ogilvy Sports & Entertainment – the regional sponsorship consultancy in the Ogilvy Group - in Singapore in April 2005. Before that, Ben ran his own sponsorship consultancy in 2004, and was the Head of Marketing for the Asian PGA Tour from 2002-2004. His philosophy has remained the same – he believes that the current communications model is not working hard enough and brands must look to alternative communications media to hit their target audience. Sponsorship (or partnership) is one such medium. In the US and Europe, sponsorship is ubiquitous and sophisticated – in Asia it is not, but the industry is learning very quickly. Rights holders are developing bona fide properties that deliver returns: brands are becoming more challenging of their partner platforms. Furthermore, as Ben was quoted in Media magazine: “MNC brands are cottoning on to the fact that 60% of the world’s population lives in Asia… they see Asia as the next playground for sponsorship” Ben also manages the company’s partnership with Sports Marketing Surveys, the largest independent sports & leisure research agency worldwide, which offers a measurement & ROI evaluation service for his clients. Jane Haley
Chief Executive Officer Jane Haley is Chief Executive Officer of the Australia Business Arts Foundation (AbaF). She has extensive expertise in cultural policy, arts management and private sector arts support. Jane has managed arts organisations in several states of Australia including Arts Access (Victoria), the Queensland Theatre Company, the Arts Council of Australia (ACT) and Sidetrack Theatre (Sydney). Pursuing a fascination with the strategic role of public institutions, Jane has directed policy and program initiatives for Arts Queensland, the NSW Department of Education and the Victorian Government. Jane also believes passionately in the importance of the arts taking responsibility for their own circumstances and, to this end, has provided leadership for professional arts industry and advocacy bodies including ArtsPeak, the Arts Industry Council of Victoria, and the Australian Institute of Arts Management. Before joining AbaF, Jane was Senior Policy Adviser to Mary Delahunty, MP, Victoria's Minister for the Arts. Jann Kohlman
Group Manager, Sponsorship & Community Programs Jann Kohlman has over 20 years marketing experience gained in the FMCG and IT&T industries. She has a breadth of experience across all aspects of the marketing mix, from product development and management, marketing strategy development, research, marketing communications and sponsorship. Phil Harrison
Director Corporate & Government Affairs
Paul KindDirector of Commercial and Marketing Throughout a ten year career at The Promotions Department, including 6 as General Manager, Paul worked with on a wide range of leading Australian and international sports and entertainment projects including;
Paul joined the National Rugby League in October 2002 , as Director of Commercial & Marketing. Since his appointment, the National Rugby League has enjoyed strong commercial growth and recognition for its innovative marketing programs. Some of the major achievements include;
Katrina Koutoulas
Manager Corporate Marketing Katrina’s role as Corporate Marketing Manager for Nestle involves elevating Nestles’s credentials as Nutrition Health & Wellness Company. One of the most significant initiatives in building this platform has been the partnership with the Australian Sports Commission (AIS) since1998 which has resulted in some successful joint initiatives such as the Survival Cookbook series and the AIS Teachers Schools program. Duncan MacWhirter
Business Development Manager Duncan heads up Business Development in Australia and is responsible for Account Management of any research undertaken by Comperio. Duncan has an excellent understanding of the sponsorship marketplace in Australia having joined Comperio after working for a rights holder, where he was responsible for the development of sponsorship programmes, significantly increasing the revenue generated from assets. Prior to this, Duncan worked in Australia, the UK and Spain in investment banking and sports marketing.
Neil Maxwell
Executive Director As Executive Director of Insite, Neil brings over 20 years of wealth of experience in sporting administration, exploitation of commercial rights, talent management, sponsorship and the provision of television programming content. Insite Organisation is a multi-dimensional, integrated Marketing and Communications agency, whose areas of experties include Associative Marketing & Media Leverage, Sponsorship, Events & Talent, Communications, Interactive. Neil heads up Insite’s Sponsorship & Talent Management with the likes of international cricketers Brett Lee, Mike Hussey, Shane Watson, and Jason Gillespie and Stephen Fleming. For over 10 years Neil has focused on India as a market for inexpensive television production facilities, for accessing television content and for developing an enormous profile for cricketer Brett Lee - no mean feat in a country where Indian cricketers attract movie star status. Neil has held senior management positions at Cricket New South Wales, the Melbourne Cricket Club, Lord’s Cricket Club and New Zealand cricket as well as representing NSW, Victoria and “Australia A” as a player. He currently sits on the Board of Sydney Cricket Trust and the Sydney Cricket Club. Neil was approached by the BCCI to secure and contract the Australian players for the inaugural IPL series. No mean feat given the number of Player managers involved and the sensitivities with Cricket Australia, ACA and FICA. Given his broad background in cricket administration, marketing & player management, he was appointed CEO for the Kings X1 Punjab, based in Mohali. His role was to develop a commercial strategy and oversee the commercial and cricket operation. Tony Partridge
General Manager, Commercial Tony is also the Stadium’s General Counsel advising the Stadium on all legal matters including in relation to sponsorship, venue hire agreements, intellectual property and the commercial rights associated with events. Tony holds Commerce and Law degrees from the University of Sydney.
Bill Pulver
Executive Chairman From 1999-2001 he was based in London as President of ACNielsen eRatings.com, an Internet Audience Measurement company, where he was responsible for developing and executing the rollout of the Nielsen/NetRatings service into 30 countries around the globe. Michael Sparks
Director Michael Sparks is a Director of SPORTINFO, one of Australia’s leading sports research consultancies. Michael spent seven years with the ABS in Canberra, worked both internationally (Singapore and South Korea) and in Australia for large multi national research agencies and in Australia in his own business for the past seven years. Michael through his consultancy SPORTINFO has undertaken a number of sports research projects and consultancies including input to the ACB Game Development Strategic Plan, A Review of the ACB Cricket Academy and a Review of the Active Australia Awards program on behalf of the Australian Sports Commission. Consultancies have also been undertaken for Bowls Australia, Softball Australia, Hockey Australia, Swimming Australia, Baseball Victoria, Tennis Australia and Melbourne Storm. He contributes regularly to the Sports Marketing Quarterly, an international sports marketing journal. Michael’s qualification and experience include:
Michael holds a number of other sport related positions including:
Greg Swain
Group Manager - Sponsorship Angela Terkes
Senior Manager, Strategic Partnerships Previously in American Express Angela managed the Strategic development of the Australian sponsorship portfolio including the Australia Tennis Open and Cirque du Soleil. Angela’s career also includes working at the Sydney 2000 Olympic Games managing the media sponsorship partners and ticket marketing campaigns. Gina UnwinManager, Brand and Sponsorship Gina Unwin has over 10 years experience in the sport and sponsorship industry. Her career has seen her work for rights holders across a wide range of sports, agencies and over the last four years large global brands. Gina spent over four years with IMG in Australia developing skills across all aspects of the sports marketing business focusing on sponsorship consulting, sales, event management and customised hospitality platforms for large corporates. Following her time at IMG, Gina moved across to agency life, leading the Qantas M2006 sponsorship program. More recently, Gina moved to American Express in a brand and sponsorship role until most recently moving to HSBC as the Brand and Sponsorship Manager, leading the portfolio including the HSBC Waratahs, Hawks, Hotham and Cirque du Soleil sponsorships for the global bank. Chris White
Director Chris posses an unparalleled knowledge of the sponsorship landscape as well as a wealth of contacts and high level relationships across corporate, sports, media and government. Chris prides his reputation upon his ability to conduct negotiations with honesty and integrity. This ethic underpins IQ’s success in securing commercial income for the sports and athletes it represents.
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7th Annual Australasian Sponsorship Marketing Association (ASMA) Conference 2008
7-9 October 2008 | Conrad Jupiters, Broadbeach, Gold Coast Please direct all Conference Enquiries to:
© Iceberg Events - conference and event management
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In her role as UNICEF Australia Ambassador, Liz has hosted many charity events, donning shin pads and boots in celebrity soccer and cricket matches - facing the likes of Ricky Ponting, Steve Waugh, Glen McGrath and Graham Arnold. She's also hosted and supported events for the Starlight Foundation, Variety Club and Randwick Children's Hospital. Liz has hosted many events including executive panels for Optus Networks events for close to four thousand staff in Sydney and Melbourne. She's also the voice for an Australian Open tennis highlights show which was broadcast internationally during the popular Grand Slam in January 2007.