3.00pm

Registration

6.30pm

Welcome Reception - Poolside

8.00am

Registration open

8.30am

Opening Comments
MC - Liz Deep-Jones

8.35am

Welcome
Phil Whittaker, ASMA President
Opening remarks and launch of the 2008 ASMA Repucom Outlook Report

8.45am

The New Sponsorship Order - A blitz of topics that will change the way you think about sponsorship

A stimulating range of burning issues affecting the sponsorship industry both now and in the future, including:

• Uncertain economic times – is the sponsorship party over?
• Sponsorships place in a radically changing media landscape
• The future of sponsorship measurement and ROI
• Regulating sponsorship – first cigarettes, now alcohol, junk food – who’s next?

Simon Baggs – Lateral Marketing & Management
Bill Pulver – Repucom International
Matt Bruhn - Diageo Australia

Moderator – Liz Deep-Jones, MC

10.00am

International Keynote 1
Enter the Sponsorship Dragon – how can the Australian Sponsorship Industry capitalise on the Asian Market?

Ben Flint, GM Sport and Entertainment, Ogilvy Asia

Asia is a highly complex, vast and lucrative market which over the past few years has truly embraced sponsorship as a marketing discipline. Sharing the success stories of the leading companies sponsoring in Asia, Ben will provide valuable insights for both sponsors and rights-holders into the latest cutting edge sponsorship initiatives.   As Asian brands increasingly sponsor Australian properties to gain access to the market, learn the nuances of attracting and delivering for Asian companies.

Moderator – Liz Deep-Jones, MC

11.00am

Morning Tea

Concurrent Session 1

What Sponsors Want – not another bloody proposal!
(Panel Presentation)
Three of Australia’s leading corporate sponsorship practitioners share their perspective, frustrations and tips on making your sponsorship approach more effective (and their lives easier!)
Angela Terkes – American Express 
Peter Davis – Sanitarium
Greg Swain - Telstra Strategic Marketing

Moderator - Alison Graham, Commonwealth Bank

Renewing Long-term Sponsorship Vows
– how to keep the “sponsorship marriage” alive
(Panel Presentation)
Industry insiders explore how to get the best outcome when renewing long-term partnerships and
how to refresh and keep the partnership alive.
Tanya Menzies – Optus
Jane Haley – Australia Business Arts Foundation
Gina Unwin – HSBC Bank Australia Limited

Moderator - Paul Wade, Wade Maher and Associates
ASMA National Executive, Treasurer

12.30pm

Lunch

Concurrent Session 2

Hitting the Right Sponsorship Note
- Tamworth Country Music Festival and Telstra
National Music Festival Sponsorship
(Case Study)
Hear how Telstra selected, developed and leveraged its music sponsorships and the lessons learnt on making it work.
Greg Swain – formerly Telstra Strategic Marketing

Moderator – Liz Deep-Jones, MC

Insuring Sponsorship Success
Gain an insight into the New Zealand perspective of sponsorship in the insurance industry.
This detailed case study outlines how Sovereign Insurance uses sponsorship to drive its brand and bottom line.
(Case Study)
Richard Allan - Sovereign Insurance

Moderator - Heather Newell , Forsee Communications, NZ ASMA National Executive

Concurrent Session 3

Governing Sponsorship
(Panel Presentation)
A review of the role of sponsorship in government that explores many relevant issues from both the public and corporate sectors’ perspectives.

Paul Dykes - Australian Sports Commission
Katrina Koutoulas - Nestle
Michael Denton - Queensland Events

Moderator - Phil Whittaker, Saleable Sponsorship and Licensing, ASMA President

Sustainable Sponsorship -
Are CSR and sponsorship comfortable bedfellows?
(Panel Presentation)
This panel delves into the rising issue of CSR (Corporate Social Responsibility) for corporations and where this fits with sponsorship

Steve Clyne – Westpac Banking Corporation
Nick Goddard - Unilever
Phil Harrison - Conservation Volunteers Australia

Moderator - Heather Newell , Forsee Communications, NZ ASMA National Executive

3.30pm

Afternoon Tea

4.00pm

Keynote 2
Sponsorship is the Name of the Game
Paul Kind, Director of Commercial and Marketing,  National Rugby League Limited
By exploring the role sponsorship plays in the building of the NRL brand and commercial business, Paul will examine some of the challenges facing major sports rights-holders like NRL in the ever-changing competitive sponsorship landscape.

Moderator – Liz Deep-Jones, MC

4.45pm

Speed Networking
Relationships are a vital element of our happiness and success in life.  Here is a chance to establish ten relationships in just over an hour!  Speed networking, like speed dating, is an opportunity to discover something about people you may not normally get to talk to, and to see if there is a spark, a common interest, or a deal to be done!

Moderator – Liz Deep Jones, MC

7.00pm

Conference Dinner

8.45am

Taking ASMA to the next dimension – our future plans
Phil Whittaker, President ASMA

9.00am

Keynote 3
The Changing World Of Cricket
Few people know cricket as well as Neil Maxwell, who will guide us through the transformation process past, present and future – and the role sponsorship and commerce has been playing

Neil Maxwell, Executive Director, Insite Organisation

Moderator – Liz Deep-Jones, MC

9:45am

Keynote 4
Tuning in your Media Sponsorship for a Successful Event

This insightful case study will explore an innovative and long term media partnership between Triple M and Riverfestival who work collaboratively to deliver QBE Riverfire, one of Australia’s biggest community events.

Nadeyn Barbieri, Development Director - Major Brisbane Festivals Pty Ltd
Teresa Walters, Marketing Director - Major Brisbane Festivals Pty Ltd
Sophie Gatward, Promotions and Marketing Director - Austereo Brisbane

Moderator – Liz Deep-Jones, MC

10:30am

Morning Tea

Concurrent Session 4

Is your Naming Sponsorship Right
(Panel Presentation)
The panel will scrutinise the value of naming rights sponsorship by exploring the issues and pitfalls involved in selling a brand off from both the rights-holders and sponsors perspective.
Tony Partridge - ANZ Stadium
Nadeyn Barbieri - Major Brisbane Festivals

Moderator - Michael McDonald, Arena Sports & Entertainment
ASMA National Executive

Integrating Sponsorship
An enlightening session on how to best integrate sponsorship throughout a company and sell the benefits of sponsorship both internally and externally
(Panel Presentation)
Poppy Fassos – Commonwealth Bank
Angela Terkes – American Express
Gina Unwin – HSBC Bank Australia Limited

Moderator - Paul Wade, Wade Maher and Associates
ASMA National Executive, Treasurer

Concurrent Session 5

Power of the Individual as a Sponsorship Tool
Chris White - International Quarterback

Moderator - Liz Deep-Jones, Conference MC

ROI – The Sponsorship Holy Grail
(Panel Presentation)
A panel of research and measurement experts review current best practices in measurement and address the question of whether ROI can actually be effectively measured?
Gina Unwin – HSBC Bank Australia Limited
Lynne Anderson – Repucom International
Duncan MacWhirter - Comperio Research
Micheal Sparks – Sport Info

Moderator - Craig Richards, Bicycle Victoria
ASMA National Executive

1.00pm

Lunch

2.00pm

The Sponsorship Super Session

Open Discussion from delegates 

 The session picks up where Wednesday’s Blitz presentations on the Next Dimension of Sponsorship left off, with a panel of six sponsorship thought leaders debating the future threats, challenges and opportunities for sponsorship.

 Over the course of the conference, delegates will be encouraged to provide written questions, opinions and concerns which the panel will address, with lively interjections and questions from the floor.

 Panellists will include Simon Baggs, Bill Pulver, Matt Bruhn and Pat Cunningham from Vodafone, plus two other senior specialists who will be chosen for their expertise in the topics submitted during the conference.

 Moderator – Liz Deep-Jones, MC

3.45pm

Close – Phil Whittaker, President ASMA

* This indicates advanced topics for experienced practitioners.

This program is indicative only and is subject to change.